Episode #22: How To Grow Your Business Faster By Dumping Your Marketing Podcasts, Books, & Blogs

Episode #22: How To Grow Your Business Faster By Dumping Your Marketing Podcasts, Books, & Blogs

Listen to the Full Podcast Episode in iTunes or Below

In business, we are trained to constantly learn. We are told that we are at a disadvantage if we are not always seeking ideas, advice, and tips.

Well, I’m here to tell you that you can actually grow your business faster if you turn that wisdom on its head…especially if you are part of a small marketing team.

This Marketing Productivity Tip May Surprise You

In this episode of the Small Marketing Team podcast, I’m going to share a powerful productivity secret used by the world’s top marketers.

It might make you uncomfortable. It might feel scary at first, but I’ll walk you through the three hacks for switching your mindset to getting better sales and marketing results by learning less.

Tune in to learn how consuming less information and focusing on certain types of learning will catapult your business like nothing else.

Episode #21: How To Create A Chatbot That Turns Website Visitors Into Sales (Using HubSpot, Drift, Or Other Chat Tools)

Episode #21: How To Create A Chatbot That Turns Website Visitors Into Sales (Using HubSpot, Drift, Or Other Chat Tools)

Listen to the Full Podcast Episode in iTunes or Below

What if you could provide specific answers to website visitors’ questions without making prospects and customers dig for information on their own?

If you are like me (and my clients), your business would be positively impacted if you could use those interactions to bring people down your funnel faster.

I recently led a session for the HubSpot User Group in my hometown of Phoenix on How to Create A Chatbot In HubSpot That Turns Website Visitors Into Sales Conversations In Your Sleep.

During the two-hour seminar, I facilitated a discussion about both how conversational marketing is different than other types of inbound marketing and how to develop an on-site lead generation strategy using chatbots.

You can get the slides from that presentation by clicking on the image below:

Slides: How to Create a Chatbot Strategy

In this episode of the Small Marketing Teams podcast, I walk you through these same tips that I gave the HubSpot User Group. You’ll learn how to build a chatbot that helps you impact every phase of the marketing and sales process.

Episode #20: Why Your CEO Shoots Down Your Marketing Ideas (And How To Avoid It)

Episode #20: Why Your CEO Shoots Down Your Marketing Ideas (And How To Avoid It)

Listen to the Full Podcast Episode in iTunes or Below

Getting buy-in.

Getting approval.

Getting greenlit.

Getting sign-off.

This step is woven into the fabric of how companies move forward with new marketing strategies, projects, and tools. This gate can also be where good ideas go to die.

Has the following situation ever happened to you?

You have the right plan and the ability to execute for your company, but the executive team, CEO, or your direct supervisor gives you the thumbs down.

It could be your social media strategy, a new marketing platform, changes to your sales process, or any number of new ideas.

Even when you are 100% confident this approach will have a big impact on your business’s growth, you still can’t get people to sign off on moving forward.

Then, since you believe in your ideas, you reexamine at their objections, change your business case, and they still put the brakes on your plan.

Thousands of small marketing teams are frustrated by this every day. You start wondering…

  • Does my CEO really hate social media?
  • Does my boss not think I can deliver?
  • Does my executive team think marketing is a waste of money?

The truth is that they don’t dislike or disagree with your ideas at all.

So, what is going on here?

In growing a company with a small marketing team and working to help small marketing and sales teams every day over the past 2 years, I have become a student of what holds companies back and the systems and mindsets you need to overcome those hurdles.

In this episode of the Small Marketing Teams podcast, I explain why the psychology of trust and risk are the real culprits and how you can overcome these challenges to get buy-in for your marketing strategies.

Episode #19: Marketing & Sales Emails: Long vs. Short Email Copy – What Is The Ideal Length?

Episode #19: Marketing & Sales Emails: Long vs. Short Email Copy – What Is The Ideal Length?

Listen to the Full Podcast Episode in iTunes or Below

The conversation around how to get people to open, click, and convert on marketing and sales emails has been intense for almost two decades.

Some people swear by short emails. Others see success from emailing lengthy stories that build trust and relationships. You can also find studies that tout both approaches.

So, what are small marketing teams supposed to do?

Let’s start by acknowledging two things…

  1. The answer is not simple.
  2. Most “experts” who are pushing a one-size-fits-all email length are either wrong, misleading you, or using outdated proof points.

The truth is that it depends on many factors, such as:

  • Who you are emailing
  • What they know about you
  • What have emailed in the past

In the latest episode of the Small Marketing Teams podcast, I break down two long emails of similar length to prove that this discussion should not just be able wordcount. 

I give your small marketing team a lens in which to view your email marketing strategy that highlights when to use short emails, medium-length emails, and long-form email copy.

Episode #18: How To Beat Companies 5X Your Size Using Micro-Systems

Episode #18: How To Beat Companies 5X Your Size Using Micro-Systems

Listen to the Full Podcast Episode in iTunes or Below

There is an organization near Phoenix called Feed My Starving Children. They package up meals and send them to starving and malnourished children in places all over the world.

They do this by bringing in volunteers to help take bulk ingredients, like vitamins, vegetables, soy, and rice, and package them into supermarket-grade packages to be shipped overseas.

They have a big facility in Mesa, AZ. They also have a MobilePack program that goes to places in the community that have large numbers of people. Volunteers from that organization can then sign up to pack food to be sent overseas.

Last weekend, I had the opportunity to participate in a Feed My Starving Children event at a local church.

 How To Create Marketing Systems For SMall Marketing Teams

There were 40 tables set up like the arrangement above.  There were 10 to 20 people at each table. Together, we packed 34,000 meals for these kids in 90 minutes. That’s enough to feed 93 kids for an entire year.

It was incredible.

Marketing Micro-Systems Deliver Efficiency

The crazy part??? That was one of three sessions planned for Friday night and Saturday morning. The goal was to pack over 100,000 meals between the three sessions.

Now, how can they do this?

Feed My Starving Children has their systems down to the science. They had to develop a “human machine” that not only got the job done but also worked for volunteers ranging in age from 5-85.

The key is that each person had a micro-job, like scooping soy and rice, weighing and adjusting the bags, or sealing the packages. Together it made for a very efficient system.

If each person did all of the jobs – taking a bag from scooping bulk ingredients into the big metal funnel to sealing it and boxing packages, this event would have produced 30-50% lower results.

That means instead of 100,000 packages, Feed My Starving Children would only come away with 50,000-70,000 packages to bring back to their warehouse in preparation to send to kids who need it.

What can small marketing teams, who are always trying to do more with less, learn from this type of system?

This experience with Feed My Starving Children gave me insight into how small marketing teams, like you, can get more done with limited resources and take on and beat companies four, five, six times your size.

In this episode of the Small Marketing Team podcast, I walk through 5 micro-system that you can begin implementing this week to help you move from slow linear processes to a well-oiled machine.

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