Episode #14: The Counterintuitive Approach To B2B Lead Nurturing That is Getting Big Results for Marketers
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Your Inbox Proves That Most Marketers Are Not as Savvy as They Think When It Comes to Lead Nurturing
Before you read any further, scroll through your inbox and look at all of the emails that you did not open. A large portion of them are lead nurturing emails from companies that you have interacted with in the past.
While these businesses think they are striking the right tone, providing the right value, and getting the right message in front of you at the right time, they are really just getting ignored.
Don’t let Inbox Amnesia Plague Your Lead Nurturing Strategy
The problem is that many of us forget about those soon-to-be-deleted emails when it is time to develop our lead nurturing strategy. We create jargon-filled emails with boring calls to action and drip them out over 2-3 months. Just like the emails that you ignored, your lead nurturing emails are also not getting opened or clicked.
How to Create a Modern, More Human Lead Nurturing Plan
In this episode of the Small Marketing Teams podcast, I’ll walk you through a different approach to lead nurturing that has yielded much higher engagement rates than traditional lead nurturing campaigns. This simple, zero-cost mindset shift means extra thinking upfront, but it is well worth it to get leads to respond to your emails, read your messages, and click on you’re the next opportunity you have for them.