Listen to the Full Podcast Episode in iTunes or Below

Your Inbox Proves That Most Marketers Are Not as Savvy as They Think When It Comes to Lead Nurturing

Before you read any further, scroll through your inbox and look at all of the emails that you did not open. A large portion of them are lead nurturing emails from companies that you have interacted with in the past.

While these businesses think they are striking the right tone, providing the right value, and getting the right message in front of you at the right time, they are really just getting ignored.

Don’t let Inbox Amnesia Plague Your Lead Nurturing Strategy

The problem is that many of us forget about those soon-to-be-deleted emails when it is time to develop our lead nurturing strategy. We create jargon-filled emails with boring calls to action and drip them out over 2-3 months. Just like the emails that you ignored, your lead nurturing emails are also not getting opened or clicked.

How to Create a Modern, More Human Lead Nurturing Plan

In this episode of the Small Marketing Teams podcast, I’ll walk you through a different approach to lead nurturing that has yielded much higher engagement rates than traditional lead nurturing campaigns. This simple, zero-cost mindset shift means extra thinking upfront, but it is well worth it to get leads to respond to your emails, read your messages, and click on you’re the next opportunity you have for them.

small marketing teams

We created this website and podcast to show people that want to grow their business how to grow their business.

© 2017 Small Marketing Teams

MEET SMALL MARKETING TEAMS

CONNECT WITH US

Want to Learn How to Grow Your Business Without a Big Budget or Team? I'll Let You Know When I'm Hosting My Next Free Online MasterClass.

Want to Learn How to Grow Your Business Without a Big Budget or Team? I'll Let You Know When I'm Hosting My Next Free Online MasterClass.

Enter your email address below to get notified of my next Small Marketing Teams Masterclass training.

Great! I'll let you know when I'm holding my next free MasterClass.

Be one of the first people to hear my latest shortcuts and tools on the Small Marketing Teams Show podcast.

Be one of the first people to hear my latest shortcuts and tools on the Small Marketing Teams Show podcast.

Enter your email address below to get notified when I release a new episode full of practical tips and advice.

Great! I'll let you know when a new episode of the Small Marketing Teams show is ready for you to download or stream.

Sign-Up to Get Special Tips, Training, and Tools for Small Marketing Teams

Sign-Up to Get Special Tips, Training, and Tools for Small Marketing Teams

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!

Get Tips Specifically Designed for Small Marketing Teams

Get Tips Specifically Designed for Small Marketing Teams

Join our mailing list to receive advice on growing your business without a big budget or big marketing team.

Thanks for subscribing to Small Marketing Teams. In your inbox, you'll soon see the best advice on doing more with less.