This step is woven into the fabric of how companies move forward with new marketing strategies, projects, and tools. This gate can also be where good ideas go to die.
Has the following situation ever happened to you?
You have the right plan and the ability to execute for your company, but the executive team, CEO, or your direct supervisor gives you the thumbs down.
It could be your social media strategy, a new marketing platform, changes to your sales process, or any number of new ideas.
Even when you are 100% confident this approach will have a big impact on your business’s growth, you still can’t get people to sign off on moving forward.
Then, since you believe in your ideas, you reexamine at their objections, change your business case, and they still put the brakes on your plan.
Thousands of small marketing teams are frustrated by this every day. You start wondering…
- Does my CEO really hate social media?
- Does my boss not think I can deliver?
- Does my executive team think marketing is a waste of money?
The truth is that they don’t dislike or disagree with your ideas at all.
So, what is going on here?
In growing a company with a small marketing team and working to help small marketing and sales teams every day over the past 2 years, I have become a student of what holds companies back and the systems and mindsets you need to overcome those hurdles.
In this episode of the Small Marketing Teams podcast, I explain why the psychology of trust and risk are the real culprits and how you can overcome these challenges to get buy-in for your marketing strategies.