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You might not like hearing this but…you might not be ready for Facebook marketing.
This week, we are podcasting from The Fanpage Traffic Academy in San Diego with Jesse Doubek . The system I’m learning for how to grow an audience on Facebook at a low cost, systematically optimizing it to generate leads is pure gold for small marketing teams. These proven techniques are very much under the radar of big brands.
Learning the Facebook Fanpage Traffic Academy system was a great reminder of how advanced these strategies can be. If you have ever played poker with professional, you know the feeling of slowly and silently being taken advantage of. The same is true in Facebook marketing.
When you have ninjas like Jesse and his team growing a following of several hundred thousand people and monetizing that audience at a huge profit in a matter of months, you know you’re in over your head when you are spending hundreds of dollars each month for a handful of qualified leads.
It can be very tempting to just hop onto the all the platforms out there and hope that one sticks. However, if you don’t take the time to truly learn the lead generation game and plan accordingly, you’re wasting valuable time and resources.
My advice? Don’t spend your ad dollars if you aren’t going to take full advantage of the system. If you don’t have the time and resources to learn and set-up the sophisticated processes needed to get results, channels like Facebook might not be the wisest place for you to spend your time and money.
It’ okay not to participate and not to promote your business on channels that you are not in a position to fully take advantage of. You don’t have to be everywhere all at once. You don’t have to be there if you’re not ready to be there.
Question of the Week – Is blogging dead?
You’re fully ready to embrace using original, insightful content to generate leads. However, not sure how to get found on an overly saturated web. Is blogging enough or is blogging dead?
In today’s online environment, blogging alone is not enough to generate qualified leads. The act of blogging isn’t dead, but the channels for distribution have changed. You should spend just as much time planning the promotion of your content as you do creating the actual content.
Getting in front of your readers could mean – organic social, paid social, email lists, email marketing. Putting these tactics into a plan for releasing your content is the key to blogging successfully.
Listen and learn the strategies you can use to expand the reach of your content.
How to accelerate your lead growth via your content strategy
If you’ve been listening along with us for the past couple months then you already know that generating qualified leads through interruptive marketing is a thing of the past. It can be hard to work in an environment where the “old way” is still favored by your company’s leadership.
It can be hard to go to bat week after week with your long-game of content marketing. Sitting in meetings with your boss weekly asked for the immediate results the old way would garner. This week- I’m giving out three tips to help you accelerate growth without abandoning your content strategy.
Tip #1: Get More Targeted Traffic
The most efficient way to do this can be through buying ads on social media. It allows you to do such granulated targeting and is very cost efficient. You’ll want to make sure to test week to week to determine what is and isn’t working. Start with Facebook and Twitter, save LinkedIn for later because it can be a little more expensive.
Tip #2: Create Better Offers
Build offers that target your customers’ pain. The second they see your offer they should think you’ve answered their most pressing challenge. Create more top of the funnel, or educational offers, to capture their attention.
Step-by-step guides and content that is easier for your middle-of-the-funnel offers are also a big accelerator. Try putting your content in multiple forms, so it is easier to be consumed.
Tip #3: Co-Market to Grow Your Audience
It can be really hard to quickly grow your list. Co-marketing with brands that compliment yours to gather their customers is a great start. Connect with them and co-create a piece of content. This could be a webinar or an e-book that you both promote to your respective lists and then share the leads.
Make sure to choose someone that has credibility in your industry. Launch a co-marketing offer with someone that people are going to want to hear from and trust. Most importantly, make sure they are just as committed to the partnership as you are.
If you found the advice in this episode helpful, please subscribe to the Small Marketing Teams podcast and leave a rating and a review while you’re on iTunes.